LLOYDS BANKING GROUP

LLOYDS BANKING GROUP

LLOYDS BANKING GROUP

Client

Lloyds Banking Group

Disciplines

Wayfinding Strategy

Environmental Design

Year

2024

Brief

That brand with the black horse wanted to give their staff an experience, not just navigation to their desks. They needed an environmental branding package they could role out across their 92 offices.

Client

Lloyds Banking Group

Disciplines

Wayfinding Strategy

,

Environmental Design

Year

2024

Brief

That brand with the black horse wanted to give their staff an experience, not just navigation to their desks. They needed an environmental branding package they could role out across their 92 offices.

Client

Lloyds Banking Group

Disciplines

Wayfinding Strategy

Environmental Design

Year

2024

Brief

That brand with the black horse wanted to give their staff an experience, not just navigation to their desks. They needed an environmental branding package they could role out across their 92 offices.

Deliverables

Wayfinding strategy; study floor plans, live flow of people, site-to-site variations. Iconography. Brand-led imagery. Office environmental branding pack.

Responsibilities

Presented ideation to client. Designed wayfinding system with considerations such as positioning, viewing distances, DDA compliance and environmental impact of materials. Produced environmental branding packs.

Deliverables

Wayfinding strategy; study floor plans, live flow of people, site-to-site variations. Iconography. Brand-led imagery. Office environmental branding pack.

Responsibilities

Presented ideation to client. Designed wayfinding system with considerations such as positioning, viewing distances, DDA compliance and environmental impact of materials. Produced environmental branding packs.

Deliverables

Wayfinding strategy; study floor plans, live flow of people, site-to-site variations. Iconography. Brand-led imagery. Office environmental branding pack.

Responsibilities

Presented ideation to client. Designed wayfinding system with considerations such as positioning, viewing distances, DDA compliance and environmental impact of materials. Produced environmental branding packs.

Don’t close the door after the horse has bolted.

Simply copy and pasting a wayfinding system will have knock-on issues. Like every brand, no two buildings are the same. Let's talk strategy.

Simply copy and pasting a wayfinding system will have knock-on issues. Like every brand, no two buildings are the same. Let's talk strategy.

Don’t close the door after the horse has bolted.