Client
Lloyds Banking Group
Disciplines
Spatial Branding
Wayfinding Strategy
Year
2024
Brief
That brand with the black stallion wanted to lead their staff on a journey, to give them an experience, not just navigation to their desks. They needed an environmental branding package to role out their new identity across their 92 offices.
↓
Client
Lloyds Banking Group
Disciplines
Spatial Branding
,
Wayfinding Strategy
Year
2024
Brief
That brand with the black stallion wanted to lead their staff on a journey, to give them an experience, not just navigation to their desks. They needed an environmental branding package to role out their new identity across their 92 offices.
Client
Lloyds Banking Group
Disciplines
Spatial Branding
Wayfinding Strategy
Year
2024
Brief
That brand with the black stallion wanted to lead their staff on a journey, to give them an experience, not just navigation to their desks. They needed an environmental branding package to role out their new identity across their 92 offices.
↓
Deliverables
Wayfinding strategy; study floor plans, live flow of people, site-to-site variations. Iconography. Brand-led imagery. Office environmental branding pack.
Responsibilities
Presented ideation to client. Designed wayfinding system with considerations such as positioning, viewing distances, DDA compliance and environmental impact of materials. Produced environmental branding packs.
Deliverables
Wayfinding strategy; study floor plans, live flow of people, site-to-site variations. Iconography. Brand-led imagery. Office environmental branding pack.
Responsibilities
Presented ideation to client. Designed wayfinding system with considerations such as positioning, viewing distances, DDA compliance and environmental impact of materials. Produced environmental branding packs.
Deliverables
Wayfinding strategy; study floor plans, live flow of people, site-to-site variations. Iconography. Brand-led imagery. Office environmental branding pack.
Responsibilities
Presented ideation to client. Designed wayfinding system with considerations such as positioning, viewing distances, DDA compliance and environmental impact of materials. Produced environmental branding packs.
