Experience
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Over 10 years of studio experience delivering brand-led graphic design for physical spaces, with a strong foundation of typography, layout and expanding capabilities in 3D and motion.
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Proven ability to lead projects end-to-end. Working across brand strategy, ideation, concept development, creative, manufacture and delivery.
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Collaborated with award-winning architects, primary contractors and PLC end-clients such as Lloyds Banking Group, KPMG, Agilent Technologies, Franklin Templeton and Rémy Cointreau.
Skills
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Highly proficient in Adobe Creative Suite. Combining Illustrator, Photoshop, InDesign, Premiere Pro with generative AI to produce refined creative.
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Competent content creator; producing photography, videography and social media assets to strengthen brand narratives.
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Strong project management capability, managing creative resources, production and installation teams while ensuring commercial oversight across complex, multi-stage projects.
Superpowers
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Able to orchestrate a brand with both logic and emotion, combining strategic insight with visual consistency to create experiences that genuinely connect with people.
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By unearthing the 'hidden gem' that sets a brand apart, I identify the creative angle that delivers the strongest and most meaningful audience impact.
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Committed to originality, avoiding a fixed house style and shaping each piece of work around the brand’s individual character to ensure every outcome feels fresh, relevant and uniquely theirs.
Brand Strategy
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Insight | Who is the client and what do they want from their brand.
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Define | What the client needs from their brand.
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Approach | Creative brief and list of deliverables.
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Ideation | Sketchbook potential creative directions.
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Impact | Measure and report on strategy achievements & improvements.
Brand Identity
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Identity | Logo design, colour palette, typography, layout, imagery.
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Guidelines | Usage examples of identity, layout and style guides for Artworkers and Content Creators.
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Physical & Digital Assets | Such as OOH, packaging, animation, website layout.
Brand activation / ART CURATION
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Design Consultancy | Action-oriented experiences with measurable results. Build trust, drive sales, break through noise, generate buzz.
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End-to-end Project Management | Strategy, creative, delivery, impact.
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Design Consultancy | Placement logic and DDA compliance, material selection, environmental impact, construction and installation methods.
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End-to-end Project Management | Strategy, creative, delivery, impact.
Artworker
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Typography & Layout | Editorial and other printed collateral (brochures, menus, posters, books), digital documents (interactive PDFs, reports, whitepapers, presentations, e-flyers).
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Pre-Press | Colour accuracy (CMYK, spot colour, Pantone), printer’s marks, cut lines, large-format (scale, filetype, resolution).
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Environmental Graphics | Print-ready for OOH, commerical interiors, windows & walls. Wayfinding layouts. Handling architects plans and drawings.
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Environmental Signage | Production-ready signage/joinery/lighting drawings, handling architects plans and drawings.
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Social Posts | Designs using existing brand guidelines, assets and copy.
Content Creator
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Campaign & Content Strategy | Insight, define, approach, ideation
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Capturing Content | Photoshoot, videography, generative AI.
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Retouching | Colour and lighting adjustments, AI enhancements.
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Video Editing | VFX and transtitions, colour-grading, applying captions.
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Copywriting | Using existing tone-of-voice.
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Project Management | Scheduling and posting to multiple social media accounts, coordinatation with marketing manager.
Employment
Open To Work
2026–
Senior Designer | agency4D
2020–2025
Project Designer | 4D Creations
2018–2020
Graphic Designer | Berkmann Wine Cellars
2015–2018
Education
Graphic Design BA Hons
2012–2015
Art & Design Foundation Degree
2011–2012
BONUS CERTIFICATIONS
CSCS Green Card
WSET Level 1